Serta Brand Guidelines 2025
How do you create Brand Guidelines in 3 weeks?
My Work
Scroll down to view Product Detail Pages, Growth Highlights, and more of my favorite projects.
Tuft & Needle "About" Page
Challenge: taking agency work that the company wasn't satisfied with and create something that could become the North Star for the rest of our new assets.
Beautyrest "About" Page
Challenge: Quickly put together a brand page for a storied brand like Beautyrest before we relaunch our site on a new platform.
Product Detail Pages
Serta Five Star Mattress in a Box - Expands Quickly
From Box to Bed in Seconds... from brief to launch in 6 weeks. A crazy tight timeline with several messaging prioritization change-ups, but we met the ask and it's a fun, approachable, durable mattress.
Beautyrest World Class Mattress Collection
Beautyrest's step-down from Beautyrest Black
Beautyrest Mattress Collection
Beautyrest's introductory mattress collection
Beautyrest World Class Hybrid Mattress Collection
Hybrid version of Beautyrest's step-down from Beautyrest Black
Beautyrest Hybrid Mattress Collection
Hybrid version of Beautyrest's introductory mattress collection
Serta Bedding Bundle
The first time any of our sites sold a bundle. So the challenge was, how do we make a PDP built for 1 item sell 3?